ALLORO COLLECTION SALUTES BREAST CANCER AWARENESS MONTH
Founder Created Line of Clothing Designed for Women Treated for Breast Cancer
LIGHTNING RELEASES (10/1/2014) – October is Breast Cancer Awareness Month and the Alloro Collection – the only fashion line of clothing especially designed for women who’ve had breast cancer treatments but beautiful on all women – will mark the month with a series of trunk shows in Connecticut and the Chicago area. Alloro has pledged 25% of profits from all sales to the Prevent Cancer Foundation to support breast cancer research and underserved women. All proceeds from the Connecticut events will be donated to support two local hospitals’ breast cancer programs.
Kamen, a former executive at American Express Company for more than 30 years, first envisioned Alloro on the eve of her breast cancer surgery in 2011 after being unable to find comfortable clothing that was also chic and sophisticated.
She consulted with her best friend, artist and Wall Street veteran Christine Irvin, and they decided to launch the Alloro Collection, which had its opening fashion show in Washington, D.C. last year.
“Every month should be breast cancer awareness month,” says Kamen, “but the special focus in October is important because heightened awareness can save lives.”
Media outlets across the country including Women’s Wear Daily, The Washington Post, and CBS have reported on the Alloro story. The stylish collection of tops, dresses, jackets and accessories incorporates 20 specific design elements to accommodate the challenges women face as they recover from surgery, radiation or chemotherapy. The collection was designed following intensive research and scores of conversations with fellow patients, oncologists and surgeons.
Since the launch, Alloro’s co-founders have traversed the country, putting on fashion and trunk shows and raising awareness for breast cancer. The collection is also sold online at http://allorocollection.com.